Roger Hietbrink is the founder and principal consultant of Cornerstone Decision Support, Inc.

Roger has a rich background in the club industry, having held management positions that ranged from program manager to general manager and, as a member of several different clubs, he has served on committees and boards. He developed several methods for adapting programs and services to meet the changing needs of new and existing members, and now uses planning processes to integrate market and perceptual information to help club leaders develop a five-year road map for how their club will fulfill their mission and achieve their vision.

Throughout his career, Roger has conducted approximately 600 club-related studies of consumers, club members, board members, club managers and employees. Among his more frequent types of club engagements are strategic business planning, quantitative member opinion studies, qualitative individual and focus group interviews, employee opinion studies, and performance improvement programs. He has conducted market demand and financial feasibility analyses for several club start-ups.

Roger facilitated the last two strategic plans and member opinion studies for the Florida Chapter of Club Managers Association of America. He has also served as the principal consultant in the development of many new club organizations.

Before forming Cornerstone in 1995, Roger was a partner in two other strategic planning firms in St. Louis, Missouri. Prior to that, he managed a regional office for a national market research firm. His undergraduate work at the University of Nebraska was in education and organizational development.