The Loxahatchee Club engaged Roger Hietbrink of Cornerstone Decision Support to facilitate focus groups and conduct an opinion survey to determine member satisfaction with both the Club and our HOA. Roger was meticulous in exploring every avenue to identify our strengths and those areas that needed improvement. His final analysis helped us determine the proper steps to take to provide our members and residents with the quality of service they expect.

Clients Say

KEVIN Carroll, CCM, CCE, COO/General Manager
The Loxahatchee Club
Former National President CMAA

The Florida Chapter of CMAA is grateful for the valued relationship with Roger which has resulted in the progressive achievement of our goals and objectives. Roger's technical and methodical approach to strategic planning is thought provoking and engaging for all involved, structuring clear and distinctive action plans to achieve membership value.
David Colclough, President
Florida Chapter, CMAA

I commend Cornerstone for the detailed survey conducted for the Vintage Club. It was only surpassed by your extraordinary presentation of the survey results at the membership Town Hall meeting . To get "bulletproof" data with the testing and regression analysis, presented in an easy to interpret format that I can use for both members and staff is an invaluable education tool. My Board has already requested that you be engaged every other year in perpetuity to do a survey here at The Vintage. Keep up the good work.
Marc D. Ray, CCE, CCM, CAM, CHAE, General Manager/COO
The Vintage Club

Roger has been a part of the Addison Reserve family of advisers since 2007, and is a key contributor to our success. His insightful strategic planning and research consultation has made him an industry leader.
Michael J. McCarthy, Chief Executive Officer and General Manager
addison reserve country club

Roger assisted us on two separate occasions, first in evaluating the support of our 3000 members on a proposed $25 million renovation project, and on an analysis of what it will take to attract more than our fair share of the next generation of younger, active golf and tennis members to Polo.
Roger gets it -- he is the consummate professional, is insightful, knows our industry inside out, and is well regarded and respected by our members, our board, our management team, and professionals throughout the club industry. We are most glad to have him on our team.
Doug Green, Board Member and Past President
The Polo Club of Boca Raton

Roger provided the expert guidance we needed, working side by side with the Board and Management to help us develop a Strategic Plan for the next 3 to 5 years. In so doing, we have identified the critical issues for Long Cove and are now focused on the action steps outlined in the plan. Roger has become a new partner in Long Cove Club's future success. He is a great asset that I would fully recommend to any club/community. His vast experience and first-hand knowledge of club operations is profoundly helpful and shortens the learning curve.
DON CALHOON, PRESIDENT
Recognized by Boardroom Magazine as one of the 2008 Private Club Presidents of the Year
LONG COVE CLUB

We view our partnership with Roger as a long term arrangement that will play an important role in Quail Ridge Community's future. In our member study, POA and Club strategic plan and performance improvement projects, Roger has been an effective facilitator, committed to results specific to our community. What has impressed me most is Roger's ability to immerse himself into the operation and quickly understand our culture, which has led to timely and effective solutions.
DONALD "CHIP" MISCH COMMUNITY GENERAL MANAGER AND COO
QUAIL RIDGE COUNTRY CLUB

Roger has helped us evolve from strategic thinking to strategic management as we navigate into the future.
Achal Goswami, COO, Frenchman's Creek Beach & Country Club

Roger has contributed to our club operations and strategic direction with a detailed survey of our membership and a strategic marketing planning process to guide us in the attraction of new members. Roger is a forward thinker and an engaging industry professional who has earned our endorsement.
STEVE MALVINNI , CCM
GENERAL MANAGER AND COO
WYCLIFFE GOLF & COUNTRY CLUB

When I became Head Coach/General Manager of the Calgary Stampeders in January, 2008, I was very confident in my ability to perform my Head Coaching duties, but felt I needed more confidence in my role as General Manager. My relationship with Roger has alleviated those concerns. Roger's guidance helped me to understand personality types, the importance of employee engagement and effective communication; and most recently devised a new grading system for my coaches and players (accountabilities, measures, and standards). The knowledge I gained through Roger's efforts and expertise not only helped me to become an effective General Manager, but also a better Head Coach which undoubtedly played a role in our 2008 Championship season!
JOHN HUFNAGEL HEAD COACH AND GENERAL MANAGER
CALGARY STAMPEDERS, CANADIAN FOOTBALL LEAGUE

Over the last several years, Cornerstone has been a key asset for me. Roger conducted member satisfaction studies at my club, facilitated our strategic planning process and coached our staff. He was a key asset for me and his insight enabled us to make steady improvements in our staff performance, service quality and overall member satisfaction.
DAVID STIEGLITZ CCM
FORMER CMAA NATIONAL DIRECTOR

Roger helped us monitor membership perceptions and presented a road map of the future to our club leaders and members through a very effective strategic planning process.
KEN KOURIL CCM, CAM GENERAL MANAGER AND COO
THE SANCTUARY GOLF CLUB

Roger's keen understanding of the Club industry gives him special insight into the needs and desires of a broad perspective of membership categories. His facilitation of our Focus Groups was invaluable in assisting us with our Strategic Plan and Capital Improvement Project for our Club.
Stephen J. LoGiudice
General Manager, Chief Operating Officer
Ibis Golf and Country Club

Roger is a consummate professional, adept at using qualitative and quantitative information to facilitate the strategic planning process. He supports the Board in developing a clear decision making road map that is in the best interest of the membership and future viability of the club.
Larry S. Savvides, CCM
General Manager, Chief Operating Officer
Mizner Country Club

Roger's planning process helped AM&E (manufacturer of golf accessories) look at our business from a new perspective which led us to decisions about positioning our country club products and satisfying our customer demand in creative ways. We would not be on track to making our company stronger without Rogers's contribution.
RANDY GAFFNEY, GENERAL MANAGER
AM&E GOLF

I have been managing private clubs for both corporations and individuals for over 25 years and I have enjoyed much success. I have been around long enough to realize that my success has always been dependent upon the quality of people I surround myself with. Roger is the kind of person I surround myself with. He is my Go-To Guy anytime I need the very best in his field.
JOHN McCRAINE, GENERAL MANAGER
CAT CAY YACHT CLUB

For a request for proposal or additional information,
please CONTACT us.

Call or email Roger Hietbrink directly:

Office: 561-729-0442
Mobile: 904-607-7330
rhietbrink@cornerstonedecisionsupport.com

"Roger is my Go-To Guy anytime I need the very best in his field."  JOHN McCRAINE, GENERAL MANAGER CAT CAY YACHT CLUB